New Statewide Silver Alert Program Helps Locate Brookfield Man

Sep 25 2014
New Statewide Silver Alert Program Helps Locate Brookfield Man

Local Businesses Call Police After Seeing Silver Alerts


MADISON — Attorney General J.B. Van Hollen is praising the use of the state’s new Silver Alert program, which began less than two months ago, after local businesses called police as part of effort to locate a missing Brookfield man. 


On Friday, September 19, 2014, a Silver Alert was issued around 6 pm for 84-year-old Patrick Looby who was reported missing after leaving a restaurant in Brookfield.  The Silver Alert was sent to broadcasters, the public, law enforcement, the Department of Transportation Dynamic Messaging Signs, digital billboards and to Wisconsin Lottery display terminals.


At 6:42 pm, Village of Big Bend police officers were dispatched to the Corner Market on Clark Street to meet the store clerk who said Looby visited the store but had left.  The clerk reported to officers that she saw the Silver Alert on the Lottery machine after Looby left.  She further stated that Looby had asked for directions to Brookfield.  The clerk called police upon seeing the alert, and an updated Silver Alert was issued around 7 pm Friday evening.


Shortly thereafter, at 7:30 pm, Village of Big Bend police officers were sent to Big Bend Food and Beverage on Milwaukee Avenue.  Upon the squad arriving, officers made contact with Mr. Looby, who then was returned home safely by Brookfield Police.  The clerk at Big Bend Food and Beverage saw the Silver Alert on the Lottery machine shortly before Looby came into the store.


“This is an outstanding example of the Silver Alert system,” Big Bend Police Chief Donald Gaglione said.  “In addition, it is a great example of how business owners, who are informed of the data being provided through the Lottery system, can assist in helping others and keeping the community safe.  I would like to thank both of these Big Bend businesses for their assistance in locating Mr. Looby and returning him safely back to his family.”


“Mr. Looby’s safe return home is a wonderful outcome,” Attorney General Van Hollen said.  “Silver Alert helps local law enforcement and their communities protect those among us who are the most vulnerable.  I’m thankful for the support of this important program and extend gratitude to our citizen partners who see these Silver Alerts and take action as they did in this case.”


As of this writing, two Silver Alerts remain in effect:


Mr. Robert Osborn was last seen the evening of September 17, 2014, in Oak Creek. 


Ms. Nejay Redd was last seen the evening of September 15, 2014, on Madison’s east side.  She is believed to have walked away from her home.


Anyone with information should contact Oak Creek and Madison Police Departments. 


Silver Alert


Since August 1, 2014, when Wisconsin’s Silver Alert law (Act 264) took effect, six Alerts have been issued.  Similar to an Amber Alert, Silver Alerts go out by email, text message, or fax through the Wisconsin Crime Alert Network to notify the public that an adult with Alzheimer’s, dementia, or other permanent cognitive impairment is missing.  Anyone may subscribe online to receive Silver Alerts and Crime Alerts for free by email, text or fax.  More information is available by visiting


In partnership with the Wisconsin Broadcasters Association, the Outdoor Advertising Association of Wisconsin and Wisconsin Department of Revenue, Silver Alerts may be broadcast through television and radio, digital billboards, and Lottery display terminals.  Alerts also may be displayed on highway digital messaging signs through the Wisconsin Department of Transportation.  Silver Alerts cannot utilize the Emergency Alert System.  Silver Alerts will be issued when the following criteria are met:


  • The missing person is 60 years of age or older;
  • The missing person is believed to have Alzheimer’s, dementia, or another permanent cognitive impairment that poses a threat to the individual’s health and safety;
  • There is reasonable belief that the missing person’s disappearance is due to the individual’s impaired cognitive condition;
  • The Silver Alert request is made within 72 hours of the individual’s disappearance;
  • There is sufficient information available to disseminate to the public that could assist in locating the missing person.


As Alzheimer’s and dementia are not limited to those 60 and older, where individuals are missing and at risk but do not meet the criteria for a Silver Alert, the Wisconsin Crime Alert Network (WCAN) can be utilized to send out a Missing/Endangered alert.


The public and businesses are encouraged to sign up to receive Silver Alerts and Crime Alerts at no cost by going to


With the WCAN, law enforcement officers issue alerts at no cost either by fax, e-mail or text message to individuals and business owners.  Anyone may subscribe to the Wisconsin Crime Alert Network to receive alerts.  To enroll for free, visit