Attorney General J.B. Van Hollen Announces "The Fly Effect" Heroin Prevention Campaign Coming to the Packers Radio Network

Sep 23 2014
Attorney General J.B. Van Hollen Announces "The Fly Effect" Heroin Prevention Campaign Coming to the Packers Radio Network

Radio Spots from the Heroin Prevention Public Awareness Campaign to Air

Ahead of Packers Football Games  


GREEN BAY — Attorney General J.B. Van Hollen urges Wisconsin football fans to stay tuned to Packers pregame radio broadcasts as the “Fly Effect” Heroin prevention public awareness campaign expands to the Packers Radio Network.  Radio spots from the Department of Justice’s educational campaign will begin airing on radio stations statewide beginning on Sunday, November 9, 2014, which marks the Packers’ home game versus the Chicago Bears.


“As Packers fans, we’re among the most committed and loyal of all sports fans,” Van Hollen said.  “We care deeply about our teams and our great state.  I’m hopeful that by bringing this message to the Packers pregame radio broadcasts, we’re able to reach those among us who may be unaware of the costs associated with the spread of this highly addictive, readily available and deadly drug.”


“The Fly Effect” radio spots (available here) will air statewide during the Packers Preview and Coaches shows for the last eight games of the 2014 regular season.  In addition, “Fly Effect” spots will air throughout the week on 620 WTMJ radio and online at


Today’s announcement comes as Brown County prepares for its summit, “It Doesn’t Start with Heroin,” scheduled for tomorrow at the Lambeau Field Atrium-Legends Room.  "It Doesn't Start with Heroin" begins with a resource fair at 5:30 pm; the program begins at 6:30 pm.  Click here to view and to share the flier created by the community organization, Brown County Responds, which is organizing and hosting tomorrow’s summit.  Brian Liethen, who serves as a Special Agent with the Division of Criminal Investigation (DCI) at the Wisconsin Department of Justice, will share at the summit how Heroin is impacting the state. 


“I’m thankful to the many people across Wisconsin who work hard to organize and host these educational events.  It’s critical that we all work together to spread the word, and it is my hope that in doing so, we can prevent further abuse and loss of life.  I highly encourage anyone who’s able to attend tomorrow’s event to do so.”      


National Prescription Drug “Take-Back” Day is This Saturday


Attorney General Van Hollen also reminds Wisconsinites that the next National Prescription Drug “Take-Back” Day is Saturday, September 27, 2014, from 10 am to 2 pm, during which residents may drop off their unused, unwanted or expired prescription drugs at collection sites statewide.  The “Take-Back” service is free and anonymous.  Using your zip code, you can find a drop-off location near you by visiting


Earlier this year, during April’s National Prescription Drug “Take-Back” Day, Wisconsin residents dropped off 25 tons (50,485 lbs.) of unwanted, expired or unused prescription drugs at 200 collection sites statewide.  According to the U.S. Drug Enforcement Administration (DEA), which coordinates the biannual “Take-Back” events nationwide, Wisconsin ranked third in the nation in the total amount collected, trailing only California and Texas. 


“We know there is a link between prescription drug abuse and Heroin use.  By getting rid of our unwanted and unused medications, we all can help in the fight against Heroin and prevent prescription drug diversion,” Van Hollen said.


View and share the DOJ’s TV spot to promote Take-Back Day.

Click here to watch.


The Fly Effect


Last fall, Attorney General Van Hollen joined local law enforcement, first responders, community leaders and others to introduce the multimedia campaign to educate teens, young adults and others about Heroin.  Law enforcement, community groups, families and others are encouraged to view and to share The Fly Effect videos and materials in their prevention efforts.  Visit for more information about Heroin, personal stories and treatment resources.  Downloadable materials (including posters, brochures, fact sheets and other resources) from The Fly Effect also are available at the DOJ’s website at