AG Van Hollen Reminds Football Fans to Educate Their Families and Friends About Heroin as The Fly Effect Prevention Campaign Comes to the Packers Radio Network Beginning This Weekend

Nov 7 2014
AG Van Hollen Reminds Football Fans to Educate Their Families and Friends About Heroin as The Fly Effect Prevention Campaign Comes to the Packers Radio Network Beginning This Weekend
 

Radio Spots from the Heroin Prevention Public Awareness Campaign to Air

Ahead of Packers Football Games Beginning THIS Weekend

 

MADISON — Attorney General J.B. Van Hollen reminds Wisconsin football fans to stay tuned to Packers pre-game radio broadcasts as the “Fly Effect” Heroin prevention public awareness campaign expands to the Packers Radio Network beginning this weekend.  Radio spots from the Department of Justice’s educational campaign begin airing on radio stations statewide this Sunday, November 9, 2014, as the Packers host the Chicago Bears.

 

“Many people in communities across the state have turned out to attend local educational programs to learn about heroin.  That’s tremendously encouraging and I thank those involved for their commitment to education and to fighting this heinous drug,” Van Hollen said.  “There are still countless numbers of young people we need to reach to prevent further loss of life.  I’m hopeful that by bringing this campaign to the Packers’ pre-game radio broadcasts, more people will visit the website, talk to their loved ones and take an active role in their communities to stop the spread of heroin and prescription drug abuse.” 

 

This past September, during the National Prescription Drug “Take-Back” Day, Wisconsin residents dropped off 17 tons (34,026 lbs) of unwanted, expired or unused prescription drugs at more than 175 collection sites statewide, according to the U.S. Drug Enforcement Administration (DEA), resulting in Wisconsin ranking 5th nationwide in total amount of drugs dropped off, trailing only California, Texas, New York and Illinois.  Proper disposal of unused prescription drugs is encouraged to prevent diversion, misuse and abuse.  

 

“The Fly Effect” radio spots (available here) will air statewide during the Packers Preview and Coaches shows for the last eight games of the 2014 regular season.  In addition, “Fly Effect” spots will air throughout the week on 620 WTMJ radio and online at 620WTMJ.com.

 

The Fly Effect

 

Last fall, Attorney General Van Hollen joined local law enforcement, first responders, community leaders and others to introduce the multimedia campaign to educate teens, young adults and others about Heroin.  Law enforcement, community groups, families and others are encouraged to view and to share The Fly Effect videos and materials in their prevention efforts.  Visit TheFlyEffect.com for more information about Heroin, personal stories of real Wisconsin men and women, and treatment resources.  Downloadable materials (including posters, brochures, fact sheets and other resources) from The Fly Effect also are available at the DOJ’s website at www.doj.state.wi.us.