Minimum of two and maximum of six alpha or numeric characters. Hyphens are permitted. Cannot be all X’s, Y’s, Z’s, L’s, UNK, UNKN, UNKNOWN, or NONE. NO BRA must be entered when brand name is unknown or unavailable. Do not use periods between characters. A hyphen is the only special character allowed in this field. The words And, Company, Corporation, Incorporated or Limited are not considered part of the actual brand name.